The Index — AI brand rankings by industry

The Top 10 brands in each industry, ranked by how nine pinned AI models evaluate and recommend them. Scores run from 0 to 100.

Ratings run from AAA to C. See how the rating bands are set.

Cycle 2026-W47 · published 15 November 2026 · measured every week, free to read.

Automotive

Luxury Automotive

Luxury Automotive industry page · Luxury Automotive quarterly report

Performance Automotive

Note on Mercedes-AMG, 2026-W30 to W32. In 2026-W30 to W32 this brand was measured under the name Mercedes-Benz, and the AI systems' answers in those weeks largely assessed the Mercedes-Benz marque as a whole. From W33 it is measured as Mercedes-AMG. In Performance Automotive, answers that name ‘Mercedes’ or ‘Mercedes-Benz’ are counted under Mercedes-AMG, because in a performance-car context we treat those names as referring to Mercedes’ AMG performance range. This applies only to Performance Automotive; elsewhere, sub-brands are reported separately. Some of these answers may describe the wider Mercedes-Benz brand. The record shows the whole series as Mercedes-AMG, without regional scores for W30 to W32, so those three weeks are not directly comparable with W33 onwards for this brand. The rule took effect from W33.

Performance Automotive industry page · Performance Automotive quarterly report

Mainstream Automotive

Mainstream Automotive industry page · Mainstream Automotive quarterly report

EV Automotive

EV Automotive industry page

Motorcycles

Motorcycles industry page

Fashion

Luxury Fashion

Luxury Fashion industry page · Luxury Fashion quarterly report

Mainstream Fashion

Mainstream Fashion industry page · Mainstream Fashion quarterly report

Sportswear

Sportswear industry page · Sportswear quarterly report

Luxury Goods

Watches

Note on Jaeger-LeCoultre, 2026-W30 to W32. In 2026-W30 to W32 this brand was measured under the shorter name “Jaeger”; from W33 it is measured as Jaeger-LeCoultre. Some of the AI systems' answers in those three weeks assessed a different company of the same short name, a British clothing brand, so W30 to W32 are not directly comparable with W33 onwards for this brand. The record shows the whole series as Jaeger-LeCoultre, without regional scores for W30 to W32. The naming rule took effect from W33.

Watches industry page · Watches quarterly report

Spirits

Spirits industry page · Spirits quarterly report

Travel

Airlines

Airlines industry page · Airlines quarterly report

Hospitality

Note, 3 October 2026: ‘The Ritz’ and Ritz-Carlton, 2026-W30 to W40. We identified a brand-identification issue in how ‘The Ritz’ was counted in Q3 and have made improvements to our system. Version 2.3 has applied since cycle 2026-W41.

Hospitality industry page · Hospitality quarterly report

Consumer Goods

Beauty

Beauty industry page · Beauty quarterly report

Consumer Technology

Consumer Technology industry page · Consumer Technology quarterly report

Services

Finance

Finance industry page · Finance quarterly report

Insurance

Insurance industry page

Insurance Telematics

Insurance Telematics industry page

Food & Beverage

Soft Drinks

Soft Drinks industry page

Beer

Beer industry page

All industry rankings · Pitot Index News (RSS) · Brand records · Methodology · Quarterly reports