Pitot Index® brand record
Apple
In W46 2026, Apple ranks 2nd in the Pitot Consumer Technology Index with a published AI brand score of 78.1. That is up 0.4 on W45 2026; rank down from 1st. Its highest position is =1st (W32 2026), and it has been in the Top 10 in 17 of 17 published cycles.
Pitot Consumer Technology Index
View the IndexCurrent rank
2nd ▼ 1
from 1st in W45 2026
Published score
78.1
+0.4 vs W45 2026
Measurement period
W46 2026
published 8 November 2026
First Top 10 appearance
W30 2026
Highest position
=1st
W32 2026
Top 10 appearances
17
of 17 published cycles
Cycles in 1st
9
peak score 78.6 (W35 2026)
W39 2026 is flagged: one of the AI systems we measure returned empty answers to most questions that week. Its results stay in the record but are not reported as movements.
Ranking record — last 12 appearances
| Cycle | Rank | Published score |
|---|---|---|
| W46 2026 | 2nd | 78.1 |
| W45 2026 | 1st | 77.7 |
| W44 2026 | 2nd | 78.3 |
| W43 2026 | 1st | 78.2 |
| W42 2026 | 1st | 78.3 |
| W41 2026 | 1st | 78.3 |
| W40 2026 | 1st | 78.1 |
| W39 2026 (flagged) | 1st | 76.9 |
| W38 2026 | 2nd | 78.3 |
| W37 2026 | 2nd | 78.1 |
| W36 2026 | 2nd | 78.0 |
| W35 2026 | 1st | 78.6 |
Latest Pitot Index news — Apple
Apple takes 1st place in Pitot Consumer Technology IndexW40 2026
NVIDIA takes 1st place in Pitot Consumer Technology IndexW36 2026
Apple takes 1st place in Pitot Consumer Technology IndexW35 2026
NVIDIA takes 1st place in Pitot Consumer Technology IndexW34 2026
Apple takes 1st place in Pitot Consumer Technology IndexW33 2026