Pitot IndexPitot Index
Check the pulse

Pitot Index® brand record

H&M

Mainstream Fashion

In W46 2026, H&M ranks 6th in the Pitot Mainstream Fashion Index with a published AI brand score of 64.4. That is down 0.9 on W45 2026; rank down from 5th. Its highest position is 4th (W33 2026), and it has been in the Top 10 in 17 of 17 published cycles.

Pitot Mainstream Fashion Index

View the Index
Current rank
6th ▼ 1
from 5th in W45 2026
Published score
64.4
-0.9 vs W45 2026
Measurement period
W46 2026
published 8 November 2026
First Top 10 appearance
W30 2026
Highest position
4th
W33 2026
Top 10 appearances
17
of 17 published cycles
Cycles in 1st
0
peak score 68.0 (W30 2026)
W39 2026: flagged cycleW39 flagged W30 2026 W46 2026

W39 2026 is flagged: one of the AI systems we measure returned empty answers to most questions that week. Its results stay in the record but are not reported as movements.

Ranking record — last 12 appearances
CycleRankPublished score
W46 20266th64.4
W45 20265th65.3
W44 20266th63.9
W43 20266th65.6
W42 20267th65.2
W41 2026=4th64.4
W40 20265th64.4
W39 2026 (flagged)5th61.8
W38 20264th64.6
W37 20266th63.3
W36 20266th65.1
W35 20265th65.0

Also in the Pitot Mainstream Fashion Index, W46 2026

Uniqlo1st · 74.9 Levi's2nd · 74.4 Nike3rd · 72.4 Adidas4th · 71.8 Zara5th · 70.1 Mango7th · 63.4 Primark8th · 57.1 Gap9th · 56.3 Topshop10th · 53.5

About these figures

Methodology — how the Pitot Index measures AI brand signalMethod All Pitot Index newsNews Terms of use for published Index dataTerms & Conditions