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Pitot Index® brand record

Adidas

Sportswear Mainstream Fashion

In W46 2026, Adidas ranks =2nd in the Pitot Sportswear Index with a published AI brand score of 73.4. That is up 0.4 on W45 2026; rank =2nd, from 2nd. Its highest position is 1st (W36 2026), and it has been in the Top 10 in 17 of 17 published cycles.

In W46 2026, Adidas ranks 4th in the Pitot Mainstream Fashion Index with a published AI brand score of 71.8. It was not in the previous Top 10. Its highest position is 1st (W30 2026), and it has been in the Top 10 in 9 of 17 published cycles.

Head to head

Published AI brand score, all tracked industries
Sportswear=2nd · 73.4 Mainstream Fashion4th · 71.8
64 68 72 76 W30 2026 W46 2026

W46 2026: Adidas reads 1.6 points higher in Sportswear (73.4) than in Mainstream Fashion (71.8).

Score record — last 12 cycles, side by side
CycleSportswearMainstream Fashion
W46 202673.4 =2nd71.8 4th
W45 202673.0 2nd—
W44 202673.0 3rd72.2 4th
W43 202672.3 4th72.0 3rd
W42 202673.1 3rd72.3 3rd
W41 202672.6 =3rd—
W40 202671.8 3rd—
W39 202671.4 2nd65.8 4th
W38 202673.0 2nd—
W37 202670.8 4th71.7 2nd
W36 202674.9 1st72.3 3rd
W35 202673.9 2nd—

Pitot Sportswear Index

View the Index
Current rank
=2nd —
from 2nd in W45 2026
Published score
73.4
+0.4 vs W45 2026
Measurement period
W46 2026
published 8 November 2026
First Top 10 appearance
W30 2026
Highest position
1st
W36 2026
Top 10 appearances
17
of 17 published cycles
Cycles in 1st
1
peak score 74.9 (W36 2026)
W39 2026: flagged cycleW39 flagged W30 2026 W46 2026

W39 2026 is flagged: one of the AI systems we measure returned empty answers to most questions that week. Its results stay in the record but are not reported as movements.

Ranking record — last 12 appearances
CycleRankPublished score
W46 2026=2nd73.4
W45 20262nd73.0
W44 20263rd73.0
W43 20264th72.3
W42 20263rd73.1
W41 2026=3rd72.6
W40 20263rd71.8
W39 2026 (flagged)2nd71.4
W38 20262nd73.0
W37 20264th70.8
W36 20261st74.9
W35 20262nd73.9

Also in the Pitot Sportswear Index, W46 2026

Nike1st · 75.5 ASICS=2nd · 73.4 The North Face4th · 72.3 New Balance5th · 70.1 Lululemon6th · 69.4 Puma7th · 67.1 Columbia Sportswear8th · 67.0 Under Armour9th · 61.5 Reebok10th · 59.7

Pitot Mainstream Fashion Index

View the Index
Current rank
4th new
back on the board · last 4th in W44 2026
Published score
71.8
last published 72.2 in W44 2026
Measurement period
W46 2026
published 8 November 2026
First Top 10 appearance
W30 2026
Highest position
1st
W30 2026
Top 10 appearances
9
of 17 published cycles
Cycles in 1st
1
peak score 74.8 (W30 2026)
W39 2026: flagged cycleW39 flagged W30 2026 W46 2026

W39 2026 is flagged: one of the AI systems we measure returned empty answers to most questions that week. Its results stay in the record but are not reported as movements.

Ranking record — last 9 appearances
CycleRankPublished score
W46 20264th71.8
W44 20264th72.2
W43 20263rd72.0
W42 20263rd72.3
W39 2026 (flagged)4th65.8
W37 20262nd71.7
W36 20263rd72.3
W31 20262nd71.5
W30 20261st74.8

Also in the Pitot Mainstream Fashion Index, W46 2026

Uniqlo1st · 74.9 Levi's2nd · 74.4 Nike3rd · 72.4 Zara5th · 70.1 H&M6th · 64.4 Mango7th · 63.4 Primark8th · 57.1 Gap9th · 56.3 Topshop10th · 53.5

Latest Pitot Index news — Adidas

Nike holds 1st place in Pitot Sportswear Index for 10 consecutive weeksW46 2026 Adidas: Authority score as read by AI rises 4.2 points in Pitot Mainstream Fashion IndexW44 2026 Adidas drops out of Pitot Mainstream Fashion Top 10W38 2026 Adidas enters Pitot Sportswear Top 3W38 2026 Adidas posts largest score decline in Pitot Sportswear IndexW37 2026 Nike takes 1st place in Pitot Sportswear IndexW37 2026 Adidas takes 1st place in Pitot Sportswear IndexW36 2026 Uniqlo takes 1st place in Pitot Mainstream Fashion IndexW31 2026

About these figures

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