Pitot Index® brand record
Primark
In W46 2026, Primark ranks 8th in the Pitot Mainstream Fashion Index with a published AI brand score of 57.1. That is up 0.5 on W45 2026; rank down from 7th. Its highest position is 7th (W45 2026), and it has been in the Top 10 in 15 of 17 published cycles.
Pitot Mainstream Fashion Index
View the IndexCurrent rank
8th ▼ 1
from 7th in W45 2026
Published score
57.1
+0.5 vs W45 2026
Measurement period
W46 2026
published 8 November 2026
First Top 10 appearance
W30 2026
Highest position
7th
W45 2026
Top 10 appearances
15
of 17 published cycles
Cycles in 1st
0
peak score 59.1 (W30 2026)
Ranking record — last 12 appearances
| Cycle | Rank | Published score |
|---|---|---|
| W46 2026 | 8th | 57.1 |
| W45 2026 | 7th | 56.6 |
| W44 2026 | 8th | 57.1 |
| W43 2026 | 8th | 57.3 |
| W42 2026 | 9th | 56.9 |
| W41 2026 | 8th | 57.3 |
| W40 2026 | 8th | 56.5 |
| W38 2026 | 8th | 57.6 |
| W37 2026 | 8th | 56.8 |
| W35 2026 | 8th | 58.5 |
| W34 2026 | 8th | 57.4 |
| W33 2026 | 9th | 57.7 |

