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Pitot Index® brand record

ASOS

Mainstream Fashion

ASOS is currently outside the Top 10 of the Pitot Mainstream Fashion Index. It last appeared at 6th in W41 2026 with a published AI brand score of 63.4. Its highest position is 4th (W40 2026), and it has been in the Top 10 in 7 of 17 published cycles.

Pitot Mainstream Fashion Index

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Currently outside the Pitot Index® Top 10. Last appeared at 6th in W41 2026 with a published score of 63.4.

First Top 10 appearance
W30 2026
Highest position
4th
W40 2026
Top 10 appearances
7
of 17 published cycles
Cycles in 1st
0
peak score 64.9 (W40 2026)
W30 2026 W41 2026
Ranking record — last 7 appearances
CycleRankPublished score
W41 20266th63.4
W40 20264th64.9
W38 20267th63.0
W33 20267th63.5
W32 20267th62.4
W31 20268th63.2
W30 20268th62.8

Also in the Pitot Mainstream Fashion Index, W46 2026

Uniqlo1st · 74.9 Levi's2nd · 74.4 Nike3rd · 72.4 Adidas4th · 71.8 Zara5th · 70.1 H&M6th · 64.4 Mango7th · 63.4 Primark8th · 57.1 Gap9th · 56.3 Topshop10th · 53.5

About these figures

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