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Pitot Index® brand record

Ferrari

Performance Automotive Luxury Automotive

In W46 2026, Ferrari ranks 3rd in the Pitot Performance Automotive Index with a published AI brand score of 78.8. That is down 0.5 on W45 2026; rank unchanged at 3rd. Its highest position is 2nd (W33 2026), and it has been in the Top 10 in 17 of 17 published cycles.

In W46 2026, Ferrari ranks 3rd in the Pitot Luxury Automotive Index with a published AI brand score of 80.4. That is down 0.4 on W45 2026; rank unchanged at 3rd. Its highest position is 2nd (W33 2026), and it has been in the Top 10 in 18 of 18 published cycles.

Head to head

Published AI brand score, all tracked industries
Performance Automotive3rd · 78.8 Luxury Automotive3rd · 80.4
70 75 79 84 W28 2026 W46 2026

W46 2026: Ferrari reads 1.6 points higher in Luxury Automotive (80.4) than in Performance Automotive (78.8).

Score record — last 12 cycles, side by side
CyclePerformance AutomotiveLuxury Automotive
W46 202678.8 3rd80.4 3rd
W45 202679.3 3rd80.8 3rd
W44 202679.4 3rd80.3 3rd
W43 202679.1 3rd80.5 3rd
W42 202679.1 3rd80.2 4th
W41 202678.5 3rd80.3 3rd
W40 202678.4 3rd80.4 3rd
W39 202674.2 3rd78.9 2nd
W38 202679.7 3rd80.9 3rd
W37 202678.6 3rd80.8 2nd
W36 202680.5 =2nd82.3 3rd
W35 202680.1 3rd80.4 4th

Pitot Performance Automotive Index

View the Index
Current rank
3rd —
from 3rd in W45 2026
Published score
78.8
-0.5 vs W45 2026
Measurement period
W46 2026
published 8 November 2026
First Top 10 appearance
W30 2026
Highest position
2nd
W33 2026
Top 10 appearances
17
of 17 published cycles
Cycles in 1st
0
peak score 80.5 (W36 2026)
W39 2026: flagged cycleW39 flagged W30 2026 W46 2026

W39 2026 is flagged: one of the AI systems we measure returned empty answers to most questions that week. Its results stay in the record but are not reported as movements.

Ranking record — last 12 appearances
CycleRankPublished score
W46 20263rd78.8
W45 20263rd79.3
W44 20263rd79.4
W43 20263rd79.1
W42 20263rd79.1
W41 20263rd78.5
W40 20263rd78.4
W39 2026 (flagged)3rd74.2
W38 20263rd79.7
W37 20263rd78.6
W36 2026=2nd80.5
W35 20263rd80.1

Also in the Pitot Performance Automotive Index, W46 2026

Porsche1st · 82.0 BMW M2nd · 79.2 Mercedes-AMG4th · 77.6 Koenigsegg5th · 76.7 Bugatti6th · 74.3 Lamborghini7th · 73.9 McLaren8th · 72.3 Audi Sport9th · 71.2 Aston Martin10th · 65.0

Pitot Luxury Automotive Index

View the Index
Current rank
3rd —
from 3rd in W45 2026
Published score
80.4
-0.4 vs W45 2026
Measurement period
W46 2026
published 8 November 2026
First Top 10 appearance
W28 2026
Highest position
2nd
W33 2026
Top 10 appearances
18
of 18 published cycles
Cycles in 1st
0
peak score 82.7 (W34 2026)
W39 2026: flagged cycleW39 flagged W28 2026 W46 2026

W39 2026 is flagged: one of the AI systems we measure returned empty answers to most questions that week. Its results stay in the record but are not reported as movements.

Ranking record — last 12 appearances
CycleRankPublished score
W46 20263rd80.4
W45 20263rd80.8
W44 20263rd80.3
W43 20263rd80.5
W42 20264th80.2
W41 20263rd80.3
W40 20263rd80.4
W39 2026 (flagged)2nd78.9
W38 20263rd80.9
W37 20262nd80.8
W36 20263rd82.3
W35 20264th80.4

Also in the Pitot Luxury Automotive Index, W46 2026

Porsche1st · 82.2 Rolls-Royce2nd · 81.6 Mercedes-Benz4th · 79.4 BMW5th · 77.4 Lamborghini6th · 76.1 Bentley7th · 75.2 Lexus8th · 74.8 Audi9th · 74.0 Land Rover10th · 69.2

Latest Pitot Index news — Ferrari

Ferrari drops out of Pitot Luxury Automotive Top 3W42 2026 Ferrari drops out of Pitot Luxury Automotive Top 3W35 2026 Ferrari drops out of Pitot Luxury Automotive Top 3W30 2026

About these figures

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