Pitot Index® brand record
Shiseido
In W46 2026, Shiseido ranks 1st in the Pitot Beauty Index with a published AI brand score of 76.3. That is up 0.2 on W45 2026; rank unchanged at 1st. Its highest position is 1st (W30 2026), and it has been in the Top 10 in 17 of 17 published cycles.
Pitot Beauty Index
View the IndexCurrent rank
1st —
from 1st in W45 2026
Published score
76.3
+0.2 vs W45 2026
Measurement period
W46 2026
published 8 November 2026
First Top 10 appearance
W30 2026
Highest position
1st
W30 2026
Top 10 appearances
17
of 17 published cycles
Cycles in 1st
10
peak score 76.3 (W34 2026)
W39 2026 is flagged: one of the AI systems we measure returned empty answers to most questions that week. Its results stay in the record but are not reported as movements.
Ranking record — last 12 appearances
| Cycle | Rank | Published score |
|---|---|---|
| W46 2026 | 1st | 76.3 |
| W45 2026 | 1st | 76.1 |
| W44 2026 | 1st | 76.1 |
| W43 2026 | 2nd | 75.1 |
| W42 2026 | 2nd | 75.3 |
| W41 2026 | 1st | 74.7 |
| W40 2026 | 1st | 76.2 |
| W39 2026 (flagged) | 5th | 69.5 |
| W38 2026 | 1st | 75.7 |
| W37 2026 | 1st | 74.7 |
| W36 2026 | 1st | 75.6 |
| W35 2026 | 3rd | 70.9 |