Pitot IndexPitot Index
Check the pulse

Pitot Index® brand record

Procter & Gamble

Beauty

In W46 2026, Procter & Gamble ranks 8th in the Pitot Beauty Index with a published AI brand score of 66.8. That is level with W45 2026; rank unchanged at 8th. Its highest position is 6th (W35 2026), and it has been in the Top 10 in 17 of 17 published cycles.

Pitot Beauty Index

View the Index
Current rank
8th —
from 8th in W45 2026
Published score
66.8
+0.0 vs W45 2026
Measurement period
W46 2026
published 8 November 2026
First Top 10 appearance
W30 2026
Highest position
6th
W35 2026
Top 10 appearances
17
of 17 published cycles
Cycles in 1st
0
peak score 68.7 (W34 2026)
W39 2026: flagged cycleW39 flagged W30 2026 W46 2026

W39 2026 is flagged: one of the AI systems we measure returned empty answers to most questions that week. Its results stay in the record but are not reported as movements.

Ranking record — last 12 appearances
CycleRankPublished score
W46 20268th66.8
W45 20268th66.8
W44 20268th67.3
W43 20268th67.5
W42 20268th67.5
W41 20268th67.0
W40 20268th67.4
W39 2026 (flagged)8th58.8
W38 20268th66.7
W37 20268th65.8
W36 20268th66.6
W35 20266th68.7

Also in the Pitot Beauty Index, W46 2026

Shiseido1st · 76.3 L'Oréal2nd · 75.7 Dior3rd · 75.0 Chanel4th · 74.8 Estée Lauder5th · 74.7 Lancôme6th · 74.3 LVMH7th · 72.9 Unilever9th · 66.3 Coty10th · 60.1

About these figures

Methodology — how the Pitot Index measures AI brand signalMethod All Pitot Index newsNews Terms of use for published Index dataTerms & Conditions