Pitot Index® brand record
L'Oréal
In W46 2026, L'Oréal ranks 2nd in the Pitot Beauty Index with a published AI brand score of 75.7. That is up 1.6 on W45 2026; rank up from 5th. Its highest position is 1st (W33 2026), and it has been in the Top 10 in 17 of 17 published cycles.
Pitot Beauty Index
View the IndexCurrent rank
2nd ▲ 3
from 5th in W45 2026
Published score
75.7
+1.6 vs W45 2026
Measurement period
W46 2026
published 8 November 2026
First Top 10 appearance
W30 2026
Highest position
1st
W33 2026
Top 10 appearances
17
of 17 published cycles
Cycles in 1st
5
peak score 76.4 (W34 2026)
W39 2026 is flagged: one of the AI systems we measure returned empty answers to most questions that week. Its results stay in the record but are not reported as movements.
Ranking record — last 12 appearances
| Cycle | Rank | Published score |
|---|---|---|
| W46 2026 | 2nd | 75.7 |
| W45 2026 | 5th | 74.1 |
| W44 2026 | 4th | 73.4 |
| W43 2026 | 1st | 75.3 |
| W42 2026 | 3rd | 74.7 |
| W41 2026 | 4th | 73.9 |
| W40 2026 | 3rd | 74.4 |
| W39 2026 (flagged) | 1st | 73.4 |
| W38 2026 | =4th | 74.0 |
| W37 2026 | 2nd | 73.9 |
| W36 2026 | 2nd | 75.5 |
| W35 2026 | 1st | 75.7 |
Latest Pitot Index news — L'Oréal
L'Oréal: Authority score as read by AI rises 4.1 points in Pitot Beauty IndexW46 2026
L'Oréal takes 1st place in Pitot Beauty IndexW43 2026
L'Oréal halts decline in Pitot Beauty IndexW40 2026
L'Oréal drops out of Pitot Beauty Top 3W38 2026
Shiseido takes 1st place in Pitot Beauty IndexW36 2026
L'Oréal takes 1st place in Pitot Beauty IndexW33 2026

