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Luxury Goods: industries in the Pitot Index

Cycle 2026-W47 · published 15 November 2026 · measured every week, free to read.

Luxury Goods — 1st by industry, cycle 2026-W47
IndustryCategory1stScoreRatingCycle
WatchesLuxury GoodsSeiko84.6AA2026-W47
SpiritsLuxury GoodsHennessy81.0AA2026-W47

Watches

Watches — Pitot Index Top 10, cycle 2026-W47
RankBrandScoreRatingIndustryCycle
1stSeiko84.6AAWatches2026-W47
2ndPatek Philippe84.0AAWatches2026-W47
3rdAudemars Piguet83.9AAWatches2026-W47
4thRolex83.3AAWatches2026-W47
5thOmega82.6AAWatches2026-W47
6thVacheron Constantin81.9AAWatches2026-W47
7thA. Lange & Söhne81.0AAWatches2026-W47
8thCartier80.2AAWatches2026-W47
9thTAG Heuer75.0AAWatches2026-W47
10thLongines74.4AAWatches2026-W47

Note on Jaeger-LeCoultre, 2026-W30 to W32. In 2026-W30 to W32 this brand was measured under the shorter name “Jaeger”; from W33 it is measured as Jaeger-LeCoultre. Some of the AI systems' answers in those three weeks assessed a different company of the same short name, a British clothing brand, so W30 to W32 are not directly comparable with W33 onwards for this brand. The record shows the whole series as Jaeger-LeCoultre, without regional scores for W30 to W32. The naming rule took effect from W33.

Spirits

Spirits — Pitot Index Top 10, cycle 2026-W47
RankBrandScoreRatingIndustryCycle
1stHennessy81.0AASpirits2026-W47
2ndGlenfiddich79.8AASpirits2026-W47
3rdMacallan79.3AASpirits2026-W47
4thJohnnie Walker78.4AASpirits2026-W47
5thRémy Martin78.1AASpirits2026-W47
6thDon Julio76.9AASpirits2026-W47
7thPatrón75.0AASpirits2026-W47
8thChivas Regal72.2AASpirits2026-W47
9thJack Daniel's71.2AASpirits2026-W47
10thGrey Goose70.4AASpirits2026-W47

Luxury Goods quarterly reports · Other categories: Automotive, Fashion, Travel, Consumer Goods, Services, Food & Beverage

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