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Pitot Index® brand record

Rolex

Watches Luxury Fashion

In W46 2026, Rolex ranks =2nd in the Pitot Watches Index with a published AI brand score of 82.8. That is up 0.1 on W45 2026; rank =2nd, from 2nd. Its highest position is 1st (W39 2026), and it has been in the Top 10 in 17 of 17 published cycles.

Rolex is currently outside the Top 10 of the Pitot Luxury Fashion Index. It last appeared at 7th in W39 2026 with a published AI brand score of 73.0. Its highest position is =7th (W32 2026), and it has been in the Top 10 in 3 of 17 published cycles.

Head to head

Published AI brand score, all tracked industries
Watches=2nd · 82.8 Luxury Fashion7th · 73.0
72 76 81 85 W30 2026 W46 2026
Score record — last 12 cycles, side by side
CycleWatchesLuxury Fashion
W46 202682.8 =2nd—
W45 202682.7 2nd—
W44 202682.5 3rd—
W43 202682.5 2nd—
W42 202682.5 2nd—
W41 202682.3 4th—
W40 202683.2 2nd—
W39 202682.2 1st73.0 7th
W38 202683.4 2nd78.3 7th
W37 202681.6 2nd—
W36 202682.0 3rd—
W35 202682.5 2nd—

Pitot Watches Index

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Current rank
=2nd —
from 2nd in W45 2026
Published score
82.8
+0.1 vs W45 2026
Measurement period
W46 2026
published 8 November 2026
First Top 10 appearance
W30 2026
Highest position
1st
W39 2026
Top 10 appearances
17
of 17 published cycles
Cycles in 1st
1
peak score 83.4 (W38 2026)
W39 2026: flagged cycleW39 flagged W30 2026 W46 2026

W39 2026 is flagged: one of the AI systems we measure returned empty answers to most questions that week. Its results stay in the record but are not reported as movements.

Ranking record — last 12 appearances
CycleRankPublished score
W46 2026=2nd82.8
W45 20262nd82.7
W44 20263rd82.5
W43 20262nd82.5
W42 20262nd82.5
W41 20264th82.3
W40 20262nd83.2
W39 2026 (flagged)1st82.2
W38 20262nd83.4
W37 20262nd81.6
W36 20263rd82.0
W35 20262nd82.5

Also in the Pitot Watches Index, W46 2026

Patek Philippe1st · 84.2 Seiko=2nd · 82.8 Audemars Piguet4th · 82.1 Vacheron Constantin5th · 81.3 Jaeger-LeCoultre6th · 80.9 Omega7th · 80.4 A. Lange & Söhne8th · 80.2 Cartier9th · 77.5 TAG Heuer10th · 74.0

Pitot Luxury Fashion Index

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Currently outside the Pitot Index® Top 10. Last appeared at 7th in W39 2026 with a published score of 73.0.

First Top 10 appearance
W32 2026
Highest position
=7th
W32 2026
Top 10 appearances
3
of 17 published cycles
Cycles in 1st
0
peak score 78.3 (W38 2026)
W39 2026: flagged cycleW39 flagged W32 2026 W39 2026

W39 2026 is flagged: one of the AI systems we measure returned empty answers to most questions that week. Its results stay in the record but are not reported as movements.

Ranking record — last 3 appearances
CycleRankPublished score
W39 2026 (flagged)7th73.0
W38 20267th78.3
W32 2026=7th76.3

Also in the Pitot Luxury Fashion Index, W46 2026

Hermès1st · 85.4 Chanel2nd · 84.3 Dior3rd · 81.2 Saint Laurent4th · 79.2 Louis Vuitton5th · 79.1 Prada6th · 78.8 Gucci7th · 76.7 Balenciaga8th · 73.4 Versace9th · 72.4 Burberry10th · 72.2

Latest Pitot Index news — Rolex

Rolex enters Pitot Watches Top 3W42 2026 Patek Philippe back in 1st place in Pitot WatchesW40 2026

About these figures

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