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Pitot Index® brand record

Fila

Sportswear

Fila is currently outside the Top 10 of the Pitot Sportswear Index. It last appeared at 9th in W45 2026 with a published AI brand score of 59.8. Its highest position is 7th (W39 2026), and it has been in the Top 10 in 13 of 17 published cycles.

Pitot Sportswear Index

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Currently outside the Pitot Index® Top 10. Last appeared at 9th in W45 2026 with a published score of 59.8.

First Top 10 appearance
W30 2026
Highest position
7th
W39 2026
Top 10 appearances
13
of 17 published cycles
Cycles in 1st
0
peak score 61.6 (W34 2026)
W39 2026: flagged cycleW39 flagged W30 2026 W45 2026

W39 2026 is flagged: one of the AI systems we measure returned empty answers to most questions that week. Its results stay in the record but are not reported as movements.

Ranking record — last 12 appearances
CycleRankPublished score
W45 20269th59.8
W42 20268th61.4
W40 20269th60.3
W39 2026 (flagged)7th55.1
W38 202610th58.9
W37 202610th58.6
W36 20269th60.7
W35 20269th60.0
W34 20269th61.6
W33 20269th60.9
W32 20268th61.3
W31 20269th60.1

Also in the Pitot Sportswear Index, W46 2026

Nike1st · 75.5 Adidas=2nd · 73.4 ASICS=2nd · 73.4 The North Face4th · 72.3 New Balance5th · 70.1 Lululemon6th · 69.4 Puma7th · 67.1 Columbia Sportswear8th · 67.0 Under Armour9th · 61.5 Reebok10th · 59.7

About these figures

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